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Snapchatters can choose from four different Lenses to virtually try on 20 different lip makeup products on AI platform.
July 27, 2021
By: Melissa Meisel
Consumers are buying color cosmetics again to celebrate the return to socializing in-person and marketers are creating innovative cosmetic products for the eyes, lips and face to meet their needs but in a different way than before. For example, M·A·C Cosmetics is the first brand in The Estée Lauder Companies’ portfolio to launch the shoppable AR technology on its Snapchat profile, which allows consumers to browse product inventory, virtually try-on and purchase beauty products from the Snapc...
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